Pierre Schoeman announced as new ambassador for Wooden Spoon, the children’s charity of rugby

Schoeman, a firm favourite among fans for his passion, energy and commitment on and off the pitch, will support Wooden Spoon’s mission to give children a chance to play, to learn, to thrive and to be safe.

Speaking at Scottish Gas Murrayfield, Schoeman said:

“Rugby has given me so much – a home, a family, and a community that welcomes everyone. With Scotland pushing hard in this year’s Six Nations and the crowd driving us on every week, you can really feel what this sport means to people. I’m proud to support Wooden Spoon because every child deserves the chance to feel included and to reach their potential.”

Wooden Spoon funds life changing projects across the UK, from accessible playgrounds and specialist equipment to community programmes and inclusive facilities. The charity has supported more than 1.5 million children and young people with disabilities or facing disadvantage since 1983.

Sarah Webb, CEO of Wooden Spoon, said:

“Pierre represents the spirit of rugby which is heart, humility and a deep sense of community. We are thrilled to welcome him as an ambassador and look forward to working together to champion opportunities for children who need them most.”

Schoeman’s first engagement as ambassador was filmed at Murrayfield’s sensory room which is one of hundreds of projects Wooden Spoon has supported nationwide. The room provides a calm, inclusive space for neurodivergent fans and families on matchdays.

Throughout the year, Schoeman will help raise awareness of Wooden Spoon’s work, support fundraising campaigns and shine a light on the charity’s impact across the UK.