Wooden Spoon Announces Exciting New Partnership with Canterbury
Wooden Spoon, the children’s charity of rugby, is delighted to announce a new partnership with Canterbury of New Zealand to launch an exclusive range of Wooden Spoon branded kit.
This exciting collaboration allows Wooden Spoon supporters to proudly show their passion for the charity and the sport, with a high-quality collection that combines comfort, performance, and style. The new range includes cosy beanies, stylish hats, T-shirts, hoodies, and practical bags, something for every supporter. For those seeking a more personal touch, bespoke designs in Wooden Spoon colours are also available to order.
Canterbury, renowned for its sporting heritage and commitment to quality, will provide all official Wooden Spoon kit and merchandise. Together, the two organisations aim to bring supporters closer to the charity’s mission while celebrating the shared values of teamwork, community, and dedication.
Proceeds from all sales will go directly to Wooden Spoon, helping fund vital projects that support children and young people with disabilities or facing disadvantage across the UK and Ireland.
Simon Rowe, Senior Vice President of Canterbury & Sports Marketing at Pentland Brands, said:
“After the incredible success of the Longest Game, we wanted to continue our partnership with Wooden Spoon in a way that makes a lasting impact. Rugby is all about community and this partnership with Wooden Spoon is a fantastic fit for us. We’re very proud to provide the kit and to help raise funds for the amazing work they do for children and families.”
Sarah Webb, CEO of Wooden Spoon, added:
“We are thrilled to be teaming up with Canterbury, a brand renowned for its sporting heritage and quality, to provide all of our official kit and merchandise. This partnership reflects our shared passion for rugby and community, and we’re excited to see our teams and supporters proudly wearing the Wooden Spoon colours.”
