The British & Irish Lions Trust has today announced Wooden Spoon as one of its five charity partnerships all of which have rugby at the heart of what they do and make a real impact on communities.

Lions rugby team partnership

The two-year partnerships will allow wooden Spoon to use The British & Irish Lions digital platforms and the Lions Charitable Trust branding for promotion. The Lions will also collaborate with Wooden Spoon on fundraising and awareness events. In addition, merchandise from the Lions Tour to Australia, signed by the 2025 squad, will be provided to each charity for auction.

Ben Calveley, British & Irish Lions CEO, said,One of the key objectives of The British & Irish Lions is to have an impact off the pitch as well as on the pitch, and we are proud to be partnering with five incredible charities who all have a connection with rugby at their core. We look forward to supporting these charities and highlighting the important work they do.”

Gavin Hastings, British & Irish Lions Trust Chairperson, said, “The Lions charity programme was first established in 2021 and has been a great success. It is a privilege to announce the five charity partnerships today and we are looking forward to working closely with each of these outstanding charities to support them raise much-needed funds for their charitable causes.

Sarah Webb, CEO, Wooden Spoon said, “The British & Irish Lions gravitas in the rugby community is legendary and this partnership’s endorsement of Wooden Spoon’s grant making activities, really bolsters the ambitions of our volunteers and supporters. The Lions embodiment of coming together to support each other to succeed, resonates deeply with Wooden Spoon’s own community who tirelessly raise awareness and funds to positively transform the lives of children and young people facing disadvantage, through the power of the rugby.”

Wooden Spoon is proud to be named alongside Dallaglio RugbyWorks, LooseHeadz, Matt Hampson Foundation and My Name’5 Doddie Foundation and looks forward to working with them and the British and Irish Lions Trust to make a real difference to the lives of so many through the power and support of the rugby community.

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The British & Irish Lions is an iconic sporting brand in the world of rugby. Every four years, the Lions – the best of the best selected from England, Ireland, Scotland and Wales – travel to the southern hemisphere to take on Australia, New Zealand, or South Africa on landmark tours.

The British & Irish Lions Men’s team will tour Australia in 2025 and The British & Irish Lions has announced the initial details of a historic inaugural Lions Women’s Tour with the best women’s players from England, Ireland, Scotland and Wales traveling to New Zealand to play the current world champions in 2027.

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