THE POWERFUL Wooden Spoon campaign, #MyEverest, calls on people across the UK and Ireland to share stories of challenges they have overcome to inspire others facing adversity.

#MyEverest aims to encourage people to share stories of challenges they have overcome. By sharing these stories, the charity aims to inspire those who are facing adversity of their own. The campaign is supported by the LMAX Exchange Everest Rugby Challenge, a double-world-record breaking attempt on Mount Everest for the highest games of rugby in history. Rugby stars including Ollie Phillips, Shane Williams, Tamara Taylor and Lee Mears will trek and play alongside business leaders and members of the Wooden Spoon community.

Sarah Webb, CEO at Wooden Spoon said: “Every day, children and young people around the UK and Ireland attempt to overcome their Everest. Wooden Spoon believes none of those children should face their Everest alone. There are inspirational people overcoming challenges every day. We want to provide this inspirational community with a platform to share their voices. Their voices will not only be heard by the children and young people we support at Wooden Spoon, but they may also be heard by others who need it.”

Ollie Phillips, Team Captain for LMAX Exchange Everest Rugby Challenge said: “Everyone’s Everest is different. Wooden Spoon aims to showcase the diversity of challenges we can face during our lives. To share the voices of an inspirational community and inspire those who need support most to overcome their Everest.”

#MyEverest: Share Your Story

Wooden Spoon will share inspirational stories from members of the Wooden Spoon community. These include the charity’s ambassadors, rugby stars, LMAX Exchange Everest Rugby challengers, project beneficiaries, regional members, Partner Rugby clubs and schools.

Wooden Spoon encourages people who have their own Everest story to share it on social media along with the hashtag #MyEverest.

#MyEverest: Set Your Goal

Many of the Wooden Spoon community are also setting #MyEverest goals. Wooden Spoon will be sharing these goals from members of the community. The goals being set are as diverse as the stories being shared.

Dan Lovat, Sports Marketing Director of leading mouthguard provider, OPRO, said; “The work that Wooden Spoon do to change the lives of children is incredible. We’re delighted to be a part of that and through the sales of our specially licensed Wooden Spoon mouthguards, we are able to directly contribute to fundraising efforts. We will be supporting the #MyEverest campaign and our staff are particularly looking forward to getting involved and doing their bit!”

Aida Yousefi, CEO of The Harley Street Clinic, The Portland Hospital and Leaders of Oncology Care, part of HCA Healthcare UK said; “We are proud to support Wooden Spoon and the #MyEverest campaign to help inspire more people to reach for their goals no matter what challenges they face. At our state-of- the-art Outpatients and Diagnostic Centre in Chiswick we will be putting the teams through their paces, assessing their fitness and providing consultant led specialist medical expertise to ensure they are in peak condition to take on their Everest adventure.”

Wooden Spoon encourages people who have their own Everest goal to share it on social media along with the hashtag #MyEverest.

Launch Event

The campaign was launched at an event at CityCise Gym in London on Friday 23 November 2018. The event saw six teams compete against each other in a gruelling 20-minute challenge on spin bikes, rowing machines and step machines. The teams comprised of sports stars, members of the Wooden Spoon community, members of CityCise gym and a team of LMAX Exchange Everest Rugby Challengers.

Natasha Murray, co-founder and CEO of CityCise gym, said, “We are thrilled to be part of the #MyEverest campaign. Our members are setting their own My Everest goals, which we will be sharing with our community. Already, we have hugely diverse goals set by our members. We are working with Wandsworth College students, one of whom, Feven Haileselasie, has set her MyEverest goal to become one of the first ever deaf Personal Trainers. Another of our members, former professional footballer, Ben King, is aiming to climb 8,484 metres a week on our step machines to regain his fitness.”

LMAX Exchange Everest Rugby Challenge: Double World Record attempt

The LMAX Exchange Everest Rugby Challenge takes place across 24 days (13 April 2019 to 6 May 2019). The challenge will see a group of rugby stars, business leaders and Wooden Spoon members battle acclimatisation and heights of 6,500 metres to play the highest game of full contact rugby and the highest game of mixed touch rugby in history – all in support of Wooden Spoon to help raise more than £200,000 for children with disabilities and facing disadvantage across the UK & Ireland.

Get involved and visit Everest Rugby to see how you can share your story or set your goal.